IDEAS are those thoughts that bring in the genesis of change – many times fundamental. These are thoughts that one doesn’t get in the regular run-of-the-mill thinking.
IDEAS can happen serendipitously in the human mind. They can happen at any time. They can be fleeting glimpses of problem solutions, can be dreams of possible new opportunities, can be new design structures or simply new experiences.
IDEAS don’t happen just like that. They come to prepared minds. Only prepared minds can transform these thoughts into change. It requires ability to generate and execute at the same time.
IDEAS need to be crafted through orchestrated immersion. Contrary to popular belief of organizations having lots of ideas and “it is all about execution”, our experiences show that ideas need to be crafted through orchestrated immersion of minds that work inside and with the enterprises.
Idea Crafting helps generate and build ideas that
become the genesis of change for large enterprises!
To help Craft Ideas in any context, Crafitti uses a broad 3 phase process:
- Explore
- Connect with the practitioners; understand the context
- Explore multiple perspectives and dimensions
- Come up with a customized approach (usage of frameworks)
- Engage
- Co-craft innovation in a “live” context using the customized approach
- Facilitate deep learning of the innovation frameworks through “learning by doing”
- Empower
- Hand-hold to maximize the probability of success
- Set the context for future experimentation and application
- Create a cadre of minds prepared for idea crafting (for organic diffusion)
For instance, the engage phase of an idea crafting process for business strategy/ growth context would unravel as follows:
Crafitti recently conducted a series of workshops for one of the world’s leading data and content providers to generate new strategic directions and roadmaps for one of their business units.
More than 30 senior associates came together over 4 days to generate more than 300 ideas, later clustered into 5 key strategic initiatives.
