Ideation presents two key challenges:
1. How to circumvent brain barriers to generate new thoughts?
2. How to reach the best ideas faster?
To overcome these challenges the brain needs some triggers. The workshop introduced Final Year Business Design students at WeSchool, Mumbai to some of the most powerful ideation triggers stitched together by Crafitti as part of its Idea Crafting framework (used by Crafitti to facilitate innovative thinking in live business contexts).
